Amazon’s New Patent Intercepts Awful Presents Before They Are Sent
By now the ribbons and bows and gift tags and wrapping paper have been tidied away. You may even have taken down your Christmas tree, so your presents are no longer basking in its warm, twinkling lights. In the cold light of the post-Christmas day, how do you really feel about the items you received? Are there a few duds in your little pile?
Some of us don’t receive a great many gifts, but most everyone has had the experience of opening up a present that turned out to be disappointing, or even mystifying. After the frenzy of Christmas gift-giving ends, up to 30% of presents are packed up and returned to retailers. As you can imagine, this is a huge headache for the stores. Imagine if you thought your store had sold the last of those frosted glass pickle dishes, only to have them all boomerang back to your returns department two weeks later – for a refund.
According to the Washington Post (http://tinyurl.com/24l3oyx), Amazon.com is working on a process that could make everyone happy by simply short-circuiting the delivery of unwanted gifts. If Aunt Lydia simply does not know what to give you, you could steer her towards Amazon.com, where a list of your preferences would be available (no woolen sweaters, please!). The process might even allow for suggestions, the way a bride “registers” for wedding gifts.
If Aunt Lydia decides to send you a maroon sequin evening purse with a long strap for formal events (yes, this is one of the thoughtful gifts I received after the birth of my first child), you would receive an e-mail notification before the gift is sent. You will have the option of saying no, please do NOT send the maroon sequin evening purse, because I will only send it back. You may also have the option of picking something else you really want.
At this point, gift-giving etiquette becomes somewhat tricky. You could write Aunt Lydia and tell her that the maroon sequin purse has been exchanged for a baby blanket and the sippy cup your child really needed. Or you could write a thank-you note to Aunt Lydia for the maroon sequin purse and, assuming she does not come over and ask to see it, she’ll be none the wiser. To some people, including me, this would fall under the category of “white lie” – an untruth that is told with the best of intentions to smooth over what would otherwise be an awkward situation.
This idea is not universally popular. Apparently Anna Post, the great-great-granddaughter of the late etiquette author Emily Post, who is now spokeswoman for the Emily Post Institute, is appalled. She believes that cutting off unwanted presents at the pass completely misses the spirit of gift-giving. She says, “Gift-giving is not just about the loot. It’s about the fact that someone thought to get you something, and took the time to do it.”
In the old days, Aunt Lydia would have had to venture forth from her apartment, brave the chaos at Macy’s, find an appropriate gift, have it wrapped, bring it home, wrap it for mailing, take it to the Post Office, and so on. It really did “take time” to give someone a gift, and we appreciated the effort that went into it, even if a maroon sequin purse was not something we wanted.
These days, with a few clicks of a computer, Aunt Lydia can send us ANYTHING from the comfort of her own home. I think today there is more emphasis on the “loot” because buying an appropriate, affordable gift for someone has become as easy as sitting up in bed.
Having received a number of wildly inappropriate gifts over the years, I do not see gift-giving with the same rose-colored glasses as Ms. Post. Some people are positively sadistic with their gifts, like sending Size 2 pajamas to their plus-size niece, or a box of candy to their son who is dieting, or a 12 Months of Puppies calendar to a family whose dog just died. If someone gave you the option of avoiding these experiences, wouldn’t you take it?
What is the worst gift you ever received? What do you think of Amazon’s proposed new system? Would you rather receive the maroon sequin evening purse, and thank Aunt Lydia for her thoughtfulness? Or would you take the option of turning it into that coffee grinder or pashmina you really want? Please let me hear from you in the comments below!
UPDATE: This web site should help you make up your mind:
http://www.whydidyoubuymethat.com
